Lead and Data Management
1. Only Email Verified, High-Quality Leads
Invalid or outdated leads result in high bounce rates, hurting your sender score and domain health.
Actionable Steps:
Clean your lists regularly.
Use email verification tools to remove bounces and role-based emails (info@, support@, etc.).
2. Update Lead Data Monthly
Outdated leads = higher bounce rate = domain blacklisting.
Best Practice:
Re-verify lead data monthly and pause email outreach to unengaged contacts after 2–3 follow-ups.
Risk Management & Monitoring
1. Track Bounce Rates and Spam Reports
High bounce or complaint rates can lead to instant domain shutdown.
Benchmarks to follow:
Bounce rate: Under 5%
Spam complaint rate: Under 0.1% (critical for Gmail and Yahoo)
Use Google Postmaster Tools, Success.ai, or similar platforms to monitor metrics.
2. Choose Trusted Email Providers
Your sending provider affects deliverability more than you think.
Recommendation:
Avoid SMTP services and opt for Google Workspace or Microsoft 365 accounts, which have higher default trust scores.