In today's digital world, respecting your audience's preferences is key to successful email marketing. This guide will walk you through the simple yet essential process of adding an unsubscribe link to your email copy. By doing so, you not only adhere to best practices and legal requirements but also enhance the trust and quality of your communication with your subscribers. Let's get started on ensuring your emails are both compliant and considerate.

Navigate to campaigns>sequence>steps>Click on the icon as shown in the screenshot and then add an Unsubscribe link.

You can also personalize the unsubscribe link text to better reflect your email's tone and content.